Crackle is by far one of the most popular free streaming services. With originals like Sports Jeopardy, Comedians In Cars Getting Coffee, Joe Dirt 2, and classic TV episodes as well as recent movie hits it’s no wonder it’s on top of a lot of cord cutters’ list of favorites.
Sony Pictures Television EVP and Crackle chief Eric Berger recently spoke with Decider about the ad supported streaming service. You can check out some highlights below and the complete interview at this link.
How many viewers do you have in whatever terms you can describe?
We have about 18 million viewers U.S. and international.
Are the ad loads on Crackle comparable to Hulu or network OTT apps?
Historically, our ad loads are about half of the ad-loads on television. We’re doing our dramas as something we call “break-free,” which keeps consumers engaged in the programming while still having advertising. The advertiser gets a greater voice. There are five ad breaks during an episode, but it’s only one ad in each break.
Is the idea to grow enough originals to launch a premium version without ads?
Right now we’re committed to the ad model. Bringing great content to 25 different devices for free has been a big part of who we are the last few years.